Stirring the Pot

Hot takes, industry commentary, and provocative viewpoints that challenge conventional wisdom.

What Every City Council Thinks Tourism Is (And How to Kindly Prove Them Wrong)

How to win over decision-makers who don't get it—with data, empathy, and better stories

They think you're here to throw parties and print brochures. Here's how to show them tourism is infrastructure, economic development, and community building.

Kettle Editorial Team•Aug 27, 2025

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Brand StrategyOpinion

Your Logo Won't Save You

Why destination marketers should stop obsessing over aesthetics and start solving real problems.

There's a quiet epidemic in destination marketing. Every year, DMOs pour hundreds of thousands into rebrands that change absolutely nothing. Here's what to do instead.

Kettle Editorial Team•Aug 25, 2025