About Kettle
Brewed for tourism thinkers. Deep insights at the intersection of creativity, technology, and brand strategy.
Our Mission
Kettle exists to elevate the conversation around tourism and hospitality. We believe that thoughtful, provocative content can transform how the industry thinks about its future. Our mission is to provide tourism professionals with the insights, strategies, and inspiration they need to lead in an evolving landscape.
What We Cover
Creative Operations
Process optimization, workflow management, and creative team leadership strategies that help tourism brands deliver exceptional content at scale.
Technology & AI
Digital transformation, artificial intelligence applications, and emerging technologies reshaping how travelers discover and experience destinations.
Brand Strategy
Positioning, storytelling, and strategic brand development insights for tourism organizations navigating an increasingly competitive landscape.
Stirring the Pot
Provocative opinions and contrarian viewpoints that challenge conventional wisdom and spark necessary conversations about tourism's future.
Our Approach
We are an independent group of passionate tourism professionals. We choose to remain anonymous because we believe it gives us the freedom to express what we truly believe and feel about the industry we care so deeply about. This independence allows us to be completely honest in our mission to move tourism forward.
Every piece we publish meets three criteria:
- •Substance: Deep insights backed by experience, research, and real-world application
- •Style: Editorial elegance that respects our readers' intelligence and time
- •Surprise: Fresh perspectives that challenge assumptions and reveal new possibilities
Who We Serve
Kettle is for the changemakers in tourism—the executives, strategists, creatives, and innovators who are shaping the industry's future. Our readers don't just follow trends; they create them. They don't just solve today's problems; they anticipate tomorrow's opportunities.
Why “Kettle”?
Like a kettle on the stove, we believe good ideas need time to brew. They require heat—the pressure of challenging questions and rigorous debate. And when they're ready, they create steam—the energy that powers change. Kettle is where tourism's best ideas come to percolate, steep, and ultimately, transform the industry.
Get in Touch
Have a story idea? Want to contribute? Or simply want to say hello? We'd love to hear from you.